The simple secret to make a profit in business

The purpose of every business is to create a good product or service. And make a good profit doing this! But not every business can do that and it takes a lot of hard work to make a profit!

We have the secret to making a profit in the industry and getting instant customers! The fact is that the secret is easy to identify - the only way to make a profit and build a loyal customer base is to focus on one thing - Meeting customer needs and providing a pleasant experience!


What exactly does it mean to give customers a “pleasant experience”? How do customers get a pleasant experience?

Customers are happy to have a better experience than expected. That's how customers come to you frequently to buy. Customers become loyal and praise you to others.

People think that happy customer and satisfied customer are one and the same. The fact is that there is a big difference between the two. In one, expectations are met but in the other a more enjoyable experience is provided than expected. Customers who meet expectations are satisfied. Customers are happy when they get more than they expected.

Suppose a customer is complaining about a defect in an item on the phone

You'll say - We take back the defective item and send the new item to you right away, and that too for free. The customer will be satisfied.

But, if you give a gift certificate of Rs.500/- for the purchase of other items - then the customer will be delighted.

After getting in touch with you, customers feel happy if you provide them with more than expectations and more than commited.

Below are some tips to keep customers happy !

Focus on providing the best customer experience. Turn even a regular experience into an extraordinary experience.

Try to give the best experience to the customer. To do this, keep the large product range, give discounts where possible, train your employees on how to deal with customers, and streamline the checkout process.

If the customer does not have a good experience, it has a huge impact on the business. Customers may not tell others about good experience, but will definitely tell about bad experience. In this manner, they not only make negative publicity of your business, but next time they will purchase from your competitor even though it costs them higher. Obviously, bad customer service can be dangerous for your business.

Understand customers

The most important factor in making a customer happy is to listen to the customer first.

Understand their needs first, and then think of ways to help them. Suggest appropriate solutions if possible. Don’t start speaking directly without understanding their needs.

Create a customer service staff with all the information:

You quickly realize that the customer service officer is using a computer to find the answer to your question. When a customer calls the customer service department, they want to talk to someone they know who can solve their problem. Customer service staff needs so much potential that they should delight the customer by doing the following:

Speed of response

The customer should not be kept on long hold and should be able to talk to the employee in a simple manner.
Problems should be identified immediately and appropriate solutions suggested.
Technical / professional knowledge shows that the employee understands the problem and also knows the solution.
Ability to solve problems without asking the manager or coworker.

Win the trust of customers:

Loyal customers are your company's most valuable resource. Finding new customers and selling them back is always easier than selling them to existing customers, so if the customer is loyal, your marketing costs will be lower.

Happy customers always tell their friends and family about their favorite brand. Free advertising is one of the most effective marketing techniques. In today’s world of social media, positive and negative feedback can reach all over the world 24/7, and therefore keeping the customer happy should be the ultimate goal of you and your colleagues.

Implement new ideas

Use creativity and constantly make change into styling of your products, your process and the overall customer experience to make customers happy.

Large but variable changes can be made, such as inventing a new product or finding a completely new way to use an existing product.

Small-scale change means training your employees about handling customer queries, desiging a website in such a way that makes the customer feel valued in your product.

Successful businesses don't just happen overnight, you have to take a number of precise steps. Stay positive with your customers and your business will definitely grow!

They say, "People forget what you said, people forget what you did, but they remember exactly what they felt about you."